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FierceBroadband Wireless Names JiWire as one of Its "Fierce 15" Broadband Wireless Companies of 2007

JiWire on Leading Edge of Mobile Broadband Advertising

SAN FRANCISCO, July 23, 2007 - JiWire, the leading mobile broadband advertising network, announced today that it has been named to the annual FierceBroadbandWireless "Fierce 15" list, designating it as one of the top mobile broadband companies of the year. FierceBroadbandWireless editors Lynnette Luna and Sue Marek evaluated hundreds of organizations, and found JiWire to be one of the "fiercest," proven by their market success and innovations in the industry.

JiWire sells and delivers Ads for Access™ on over 20 Wi-Fi networks operated by major hotels, airports, cafes and municipalities. JiWire offers advertising that is displayed to Internet users before, during and after network authentication. The advertising is delivered in cutting-edge formats, including Ultramercials®, which are patented, interactive advertisements that Wi-Fi network users may elect to view in exchange for free network access, advertisements on screens displayed before and after a user logs into the Wi-Fi network, and advertising that appears while a Wi-Fi network user is browsing the Internet.

FierceBroadbandWireless brings the latest broadband wireless news on Wi-Fi, WiMAX, muni Wi-Fi and other pertinent broadband wireless topics and technologies to more than 48,000 wireless industry insiders. Earlier this month, the publication underwent a rebranding; it was formerly known as FierceWiFi.

"Advertisements delivered via Wi-Fi are already showing enormous potential. JiWire is on the leading edge," said Lynnette Luna, Editor of FierceBroadbandWireless.

"We are thrilled to be recognized by FierceBroadbandWireless, the industry's must-read news leader," said Kevin McKenzie, chief executive officer, JiWire. "The mobile broadband community depends on FierceBroadbandWireless to provide the most up-to-date news along with analysis of major industry trends. It is an honor to be recognized by such a well-regarded news outlet."

The FierceWireless "Fierce 15" celebrates the spirit of being "fierce" – championing innovation and creativity, even in the face of intense competition. The complete list of winning companies is available in a special Web feature on the FierceBroadbandWireless Web site at http://www.fiercebroadbandwireless.com.

About JiWire

JiWire is the leading mobile broadband advertising network, delivering premium, location-driven Ads-for-Access™ on Wi-Fi and WiMAX networks. JiWire's breakthrough advertising medium enables marketers to reach an influential mobile demographic at point-of-connection. JiWire's portfolio of blue-chip advertisers, combined with its market-proven delivery platform and registry of Wi-Fi and WiMAX locations, enables mobile broadband networks and device manufacturers to leverage advertising as a currency for wireless Internet access. For more information, please visit www.jiwire.com or call (415) 877-4711.

About FierceMarkets

FierceMarkets is a business media company serving numerous vertical markets with email newsletters, Web sites, Webinars, and live events. Based in Washington, DC, FierceMarkets publications reach more than 460,000 executives in over 100 countries every business day. Current publications include DailyTechRag (http://www.dailytechrag.com), FierceBioResearcher (http://www.fiercebioresearcher.com), FierceBiotech (http://www.fiercebiotech.com), FierceBioResearcher (http://www.fiercebioresearcher.com), FierceBroadbandWireless (http://www.fiercebroadbandwireless.com), FierceCIO (http://www.fiercecio.com), FierceDeveloper (http://www.fiercedeveloper.com), FierceFinance (http://www.fiercefinance.com), FierceHealthcare (http:///www.fiercehealthcare.com), FierceHealthIT (http://www.fiercehealthit.com), FierceIPTV (http://www.fierceiptv.com), FierceMobileContent (http://www.fiercemobilecontent.com), FierceSarbox (http://www.fiercesarbox.com), FierceVoIP (http://www.fiercevoip.com), FierceBiotech (http://www.FierceBiotech.com), and IT-Wireless (http://www.it-wireless.com), and The Business VoIP Report (http://www.businessvoipreport.com).

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